Electric hole drill sparks controversy after its owner posts pictures of it online
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A UK electric drilling company has come under fire for posting photos of its electric drill to its Facebook page and Instagram accounts, with some claiming it had not been paid.
The company posted a picture of a drill head on its Instagram page, captioned with the caption “It’s been a long day, and it’s time for a fresh start”, along with the hashtag “#workout” on February 16.
The post received over 10,000 likes, with the comment “It looks like it’s been working out, with all that work”.
It has since been shared more than 6,000 times, garnering thousands of likes, and attracted a number of comments on social media.
Many commenters said they were “surprised” that the company was paid for the image, and that it should have been labelled as an advert.
“They should be paid for any advert they post, not just a photo of a drilling head,” one user wrote.
Another said: “This is a clear attempt to get people to spend money for the company to make money, but instead they’ve been forced to post a photo on their social media accounts without any compensation whatsoever.”
A spokesperson for the electric drill company, RME, said the post was a “mistake” and that they had been contacted by customers.
They have been made aware of the incident and are working with our customers to get them to remove the post and return it to their account, they said.
A post by RME to its Instagram account.
Photo: RME/Instagram The spokesperson also said that the drill head was a brand new model, and had not previously been advertised for sale on the company’s website.
Users were also outraged at the company for posting a photo that had been taken in the company park in the Midlands, but had not appeared on any company social media account.
One user posted: “I just saw this picture on Instagram and I thought, ‘Is this how you’re going to make a profit?'”.
RME also responded to a number other comments, saying that it had been “taken out of context” and said the photo had been published on Instagram “without our knowledge or consent”.
A number of users took to social media to express their disgust at the incident, with one saying: “Not the first time I’ve seen someone post a picture on their Instagram, this one is a little out of the ordinary.”
In response to the controversy, RSE said in a statement that it was “deeply sorry for any offence caused” by the post, and said it had “put a full stop to the post immediately”.
“We have spoken to our social media team and have contacted the owner of the Instagram account that posted the photo to get their account reinstated,” it added.
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A UK electric drilling company has come under fire for posting photos of its electric drill to its Facebook page…